Activate Your Data. Accelerate Your Growth.
APAS® Cloud is trusted by leading healthcare organizations and agencies to transform fragmented, siloed data into activated strategic intelligence. Our HIPAA-compliant, enterprise-grade infrastructure combines with performance-enhancing data strategies to accelerate growth while ensuring regulatory compliance.
Data Infrastructure
Data Strategy
Data Intelligence
Data Activation
Is Your Organization Bleeding Money Due to Siloed Data Systems?
APAS has been a game-changer for us when it comes to managing our data. They’ve handled everything from ad performance tracking to complex offline conversion data, helping us get a clear picture of how leads are actually converting. Their platform gives us deeper insight into what’s working and what’s not—not just in terms of marketing, but throughout the entire lead journey. The team is sharp, responsive, and always willing to help problem-solve. If you’re looking for a way to finally connect the dots between your marketing efforts and real-world outcomes, these are your people.
Co-founder & CEO
Jack Buchanan
TMS Marketing Solutions
"Lez's expertise was instrumental in propelling NeuroStim TMS Centers from 2 to 12 clinics, leading to NeuroStim's acquisition. Lez's knowledge of digital advertising and technical marketing helped take our patient acquisition to the next level. His ability to resolve complex integration issues with ad platforms, our CRM, and EHR systems allowed NeuroStim to improve our lead generation efforts significantly."
Co-founder & Chief Futurist
Brandon Gary
NeuroStim TMS Centers
APAS has been fantastic to work with and has been a game-changer in terms of the data we capture from incoming leads and how we leverage that data to optimize our PPC campaigns. Our leads have increased, and we've significantly improved both the targeting and quality of our leads. The team is great to work with, very responsive and professional!
Co-founder & Chief Marketing Officer
Dana Cherington
PhalloFILL®
Lez has been with us since the beginning when we launched our first clinic and has helped us expand to three emergency dentistry locations across Atlanta, GA during the past 4 years. The PPC advertising has made a huge impact on keeping the momentum going, and we wouldn't have gotten this far without Lez's efforts. It's particularly interesting how the APAS team managed to unify the marketing and EHR data to optimize PPC performance. I would highly recommend APAS!
Co-founder & CEO
Dr. Jennifer Burke
My Emergency Dental
"APAS has been a game-changer for our marketing. The built-in marketing suite makes it super easy to create landing pages, manage leads, and track conversions—all while staying HIPAA compliant. The seamless integration and cookieless tracking give us way better attribution data, so we actually know what’s working. It’s made our ad campaigns more effective and our marketing way more streamlined."
Director of Marketing & Operations
Lauren Luscomb
Kind Health Group
100%
faster growth for orgs that leverage APAS® Cloud
The problem
- martech bloat
- disjointed tracking
- ad spend waste
- non-compliance
- biz uncertainty
The solution
- streamlined infrastructure
- 360-degree profiles
- data intelligence
- HIPAA-compliant
- guaranteed growth
The problem
- martech bloat
- disjointed tracking
- ad spend waste
- non-compliance
- biz uncertainty
The solution
- streamlined infrastructure
- 360-degree profiles
- data intelligence
- HIPAA-compliant
- guaranteed growth
Data, Strategy, and Measurement for ROI.
01 Capture
Building strong, HIPAA-compliant data and measurement systems to improve accuracy for informed decision-making.
- advanced data infrastructure
- utilizing cloud edge servers
- enriching key events
02 Analyse
Analyzing enriched marketing & sales data for actionable insights to guide growth strategies.
- 360-degree profiles
- predictive & prescriptive analysis
- advanced custom reports
03 Activate
Real-time data activation for maximizing performance across all channels for maximum scalability.
- value segmentation
- custom APIs & integrations
- real-time workflow activation
"We're saving our clients thousands a month in waste while at the same time recovering thousands in lost revenue!" — Lez
Discover 5 Data Activation Strategies That'll Supercharge Your Marketing Performance
If you’re struggling with disconnected marketing and sales data, rising patient acquisition costs, and HIPAA compliance concerns, grab a free copy of our comprehensive 48-page ebook today and learn how fast-growing healthcare organizations are turning compliant data activation into a measurable competitive advantage.
HIPAA-Compliant, Performance-Enhancing Infrastructures.
APAS® Lite
Subscription $1,500/mo
APAS® Lite empowers healthcare organizations with enterprise-grade technology to successfully market their practice online while maintaining HIPAA compliance—at a low monthly rate. As part of APAS® Cloud, it provides the foundational infrastructure necessary for compliant performance marketing.
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HIPAA-Compliant, Enterprise CRM
Unlimited contacts, seats, pipelines, opportunities, and a custom-built API into your EHR/EMR to synch your CRM data in real-time.Lite -
HIPAA-Compliant Marketing Suite
Advanced appointment booking/scheduling, landing pages, forms/surveys, quizzes, local SEO, social media, and reputation management.Lite -
HIPAA-Compliant Email Marketing
Advanced autoresponder and email automation for your newsletters & broadcasts.Lite -
HIPAA-Compliant Web Hosting
Secure, enterpise-grade hosting that protects patient data and shields your practice from regulatory penalties.Lite -
HIPAA-Compliant Web Analytics
Replace your non-compliant Google analytics for a more advanced & compliant alternative.Lite -
HIPAA-Compliant DNS
Cloudflare Enterprise implementation, providing advanced security against DDoS attacks and sophisticated hackers.Lite -
HIPAA-Compliant Bot Protection
Enterprise Bot Management, providing advanced security against malicious bots.Lite -
HIPAA-Compliant Consent Manager
Comply with evolving privacy regulations and protect your practice from regulatory penalties.Lite -
HIPAA-Complaint Comms
Private Slack channel ensuring secure, real-time communication with APAS® Cloud engineers for technical assistance whenever critical issues arise.Lite
APAS® Core
Get in Touch!
APAS® Core is for organizations and ad agencies seeking advanced data optimization for maximizing marketing performance. Its cutting-edge infrastructure delivers significant conversion improvements, maximizes attribution accuracy, and transforms how advertising teams leverage data to drive business growth.
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Everything included in Lite, plus...
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Data & Measurement Strategy
We'll transform scattered data into strategic intelligence, establishing clear KPIs and measurement frameworks that guide decision-making for growth.Core -
HIPAA-Compliant CDP
Centralize your marketing & sales data for building unified 360° profiles & advanced analysis.Core -
Same-Origin Analytics
Proprietary analytics system that runs on edge servers in a true same-origin context to maximize data accuracy and campaign performance.Core -
Superior Campaign Data
Proprietary data capture system that is 100% resistant to browser restrictions, ITP, and ad blockers, maximizing campaign data utilization for superior optimization and ROI.Core -
Enriched Conversion Booster
Proprietary conversion booster specifically designed to enrich offline events with client-side data, maximizing attribution accuracy and superior match rates.Core -
1st Party Data Activation
Advanced, custom-built APIs and server-side integrations into thousand's of platforms for advanced 1P data activation.Core -
Business Intelligence
Predictive analysis empowered by HIPAA-compliant, Enterprise AI.Core -
Advanced 360° Dashboards
Custom-built, interactive 360° dashboards visualizing unified marketing and sales performance, identifying growth opportunities and guiding strategic decision-making.Core
APAS® Edge
Get in Touch!
APAS® Edge is for those spending significant sums on acquisition across multiple channels, demanding maximum performance. Our most sophisticated data system is custom-built to meet clients’ specific requirements, consistently delivering exceptional ROI through cutting-edge technology and strategic data optimization.
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Everything included in Core, plus...
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Advanced Media Buying
Ignite ad performance with our expert media buyers who leverage proprietary data systems for intelligent account optimization, skyrocketing your ROAS.Edge -
Advanced Data Activation
We'll create high-value segments and audiences, and deploy advanced (reverse) ETL processes.Edge -
Advanced Business Intelligence
Predictive & prescriptive analysis empowered by HIPAA-compliant, Enterprise AI & machine learning.Edge -
Enterprise Automation
Streamline business processes to boost productivity, eliminating errors & reducing dependencies.Edge -
Command Center Control
Custom-built portals and components putting your organization in control.Edge -
Custom-Built Infrastructures
When out-of-the-box tech solutions aren't sufficient, we'll custom-build them for your organization.Edge -
24x7 Technical Support
Unlimited access to APAS® Cloud engineers to support your organization's technical infrastructure, as well as your marketing & sales teams.Edge
Guesswork or Guaranteed Results? It's Your Choice, but Choose Wisely.
Tired of wasted budgets and missed opportunities? APAS® Cloud eliminates guesswork with unified analytics, HIPAA-compliant systems, and performance-optimized strategies. While competitors rely on hunches, you can gain the APAS® Cloud advantage: unified data, maximized attribution, and strategic optimizations that truly accelerate revenue growth.
WITHOUT
APAS® Cloud
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Guesswork and gut feelings, resulting in wasted budgets
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Drowning in siloed data, no clear actionable insights
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Missed opportunities, resulting in lost revenue
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Unqualified MQL's, resulting in high CPA's & negative ROI
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Unable to track & optimize for high-value sales conversions
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Martech bloat with incompatible systems (ughh)
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Non-compliant systems putting your org at massive risk
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Spending more every month, only to get less every month
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Distrust in ad agencies due to poor reporting
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Anxiety during board meetings due to lack of answers
WITH
APAS® Cloud
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Data-driven decisions, resulting in real growth
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Unified 360° reporting, actionable insights
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Optimized spending, maximizing ROI
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Proprietary data systems, maximizing performance
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100% campaign data retention, maximizing attribution
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Integrated systems leveraged in cohesive strategy
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Peace of mind, 100% HIPAA compliant throughout
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Spending more and actually getting more
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High-trust relationships due to reliable reporting
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Confident in board meetings due to accurate data
Frequently Asked Questions
Below are answers to the most common questions about APAS® Cloud. Don’t see your question? Please contact us—we’re happy to answer any inquiries directly.
Does APAS® Cloud require annual contracts?
No, we don’t require our clients to commit to annual contracts. Our clients stay with us because of the measurable value we deliver through advanced, first-party data activation strategies that boost performance and efficiency. We simply ask for a 30-day cancellation notice if you need to end our service for any reason.
We’re committed to working with our clients to find the best possible solutions, even when unexpected challenges arise. We’re problem solvers after all. 😎
How is APAS® Cloud different from platforms like FreshPaint?
While solutions like FreshPaint and OursPrivacy offer excellent HIPAA-compliant data collection and activation infrastructure, APAS® Cloud is fundamentally different in five key ways:
- Fully Managed Partnership vs. DIY SaaS Platform: Other solutions provide a platform where you manage connections and strategy yourself. APAS® Cloud is a comprehensive managed service where we handle everything from strategy to implementation to ongoing optimization.
- Infrastructure Ownership: We build a custom-built infrastructure specifically for your organization’s unique requirements – and you actually own it. Even if our partnership ends in the future, you retain complete ownership of the infrastructure we’ve built.
- Complete Data Integrity vs. Filtered Data: Solutions like FreshPaint and OursPrivacy function as technical “filters” between your website and marketing platforms, allowing you to strip potentially sensitive information before sending it to third parties. While this addresses basic compliance, it results in incomplete data reaching your analytics platforms—significantly limiting analysis quality and actionable insights. APAS® Cloud instead creates a closed, fully HIPAA-compliant ecosystem where complete data flows seamlessly from tracking to analytics to CDP to data warehouse and activation, preserving data integrity while maintaining strict compliance.
- Advanced Data Enrichment: Where other solutions simply provide the technology to “track & send” events, APAS® Cloud leverages a sophisticated backend infrastructure that stores all requests in a HIPAA-compliant database. Our proprietary algorithm analyzes each request individually and queries its database for missing metadata to enrich event data in real-time – specifically developed for when browser restrictions or ad blockers strip important attribution parameters from the request, enabling us to recover otherwise lost conversion attribution, ensuring advanced attribution capabilities. This amplifies your marketing performance based on complete data, not just what browsers allow through.
- Active Performance Management: Beyond just providing technology, we actively manage your data pipelines, continuously optimize performance, and deliver actionable insights that allow your organization to grow faster.
In essence, while other solutions offer HIPAA-compliant technology, APAS® Cloud operates as a technical data agency, providing a complete partnership focused on dramatically improving business outcomes rather than just software.
How can we be sure that everything is HIPAA compliant?
At APAS® Cloud, we’ve built HIPAA compliance into the foundation of our operations through multiple layers of protection:
Team Expertise & Training:
- Our entire team undergoes extensive HIPAA training covering Business Associate requirements and the HIPAA Privacy and Security Rules
- Our Chief Data Officer, Lez, holds the CHPSE (Certified HIPAA Privacy Security Expert) certification—the highest HIPAA credential available
- We provide a signed BAA (Business Associate Agreement), and we’re happy to sign your custom BAA and follow your legal team’s direction.
- We maintain an ongoing partnership with Compliancy Group for expert consultation on complex compliance questions
Industry-Specific Knowledge:
In 2022, following the landmark class action lawsuit against UCSF regarding Facebook tracking pixels, Lez had direct meetings with UCSF’s legal team as a marketing vendor to help them understand the technical aspects of how Facebook pixels collect and transmit data. This firsthand experience with a major healthcare privacy case prompted Lez to pursue intensive study of HIPAA regulations specifically as they apply to marketing technologies and data practices. This unique perspective—bridging technical implementation and regulatory compliance—set the foundations for APAS® Cloud as a solution for healthcare organizations to ensure their HIPAA-compliance in performance marketing.
Infrastructure & Documentation:
- APAS® Cloud is built on HIPAA-compliant cloud infrastructure
- We maintain signed Business Associate Agreements (BAAs) with all downstream vendors
- Comprehensive documentation is available to clients upon request
- Regular third-party compliance assessments validate our security controls
HIPAA compliance isn’t just a feature of our service—it’s a fundamental principle that guides everything we do. We take these responsibilities extremely seriously to protect both our clients and their patients.
Will APAS® Cloud be effective for my organization?
This is a great question. While every organization generates first-party data that could potentially be leveraged to improve performance and efficiency, APAS® Cloud delivers maximum value when there’s sufficient data volume to power our advanced data optimization strategies.
For optimal results, organizations should have a minimum annual marketing budget of $180K-$240K ($15K-$20K/month) distributed across multiple channels such as paid advertising, SEO, direct mail, and other initiatives. This volume of activity naturally creates multiple data sources across your organization, allowing APAS® Cloud to effectively leverage its data warehouse capabilities to unify these silos and identify meaningful insights and opportunities for data activation.
For organizations that haven’t yet reached this marketing investment level, we recommend focusing resources on growing your patient acquisition programs first, then implementing sophisticated data optimization once you’ve reached the scale where it will deliver significant ROI.
Not sure if you qualify? We’re happy to evaluate your specific situation during a complimentary data strategy call to determine if APAS® Cloud is the right fit for your current stage.
Can APAS® Cloud work with Google Analytics & Google Tag Manager?
APAS® Cloud doesn’t utilize Google analytics (GA4) or Google Tag Manager. GA4 is a non-compliant analytics platform that requires all events to be “cleaned” before they can be stored in their platform, which results in incomplete data and poor analysis. Besides the obvious compliance issues, GA4 has a non-functioning API that doesn’t work with offline conversions and session attribution.
Google Tag Manager is a client-side tracking platform where organizations can organize their tracking scripts. GTM can, or can’t, be HIPAA compliant depending on the configuration of the scripts inside. The same is true for “server-side” GTM. Both are easy to use, but the latter is harder to set up in true same-origin, and without it, they’re the most targeted scripts by browser restrictions and ad blockers, resulting in massive data loss.
Instead, APAS® Cloud leverages a HIPAA-compliant closed system consisting of Cloudflare for tracking, PostHog for analytics and CDP, Supabase for database, and Google BigQuery for data warehouse. At the heart of this ecosystem is our proprietary APAS® Cloud engine—powered by our in-house developed advanced algorithm that intelligently orchestrates data pipelines, enriches conversion signals, and creates unified 360° profiles within your very own data warehouse for data intelligence. This proprietary algorithm and specialized methodology were developed specifically for uncovering actionable insights to boost patient acquisition while maintaining rigorous compliance standards.
The entire technology stack and our proprietary methodologies are developed based on years of experience in performance marketing, technology architecture, and tracking & analytics, ensuring that maximum marketing performance can be achieved while maintaining full HIPAA compliance at every touchpoint.
I have more questions, how can I get in touch?
The quickest way to get in touch is to send an email to [email protected]. We’ll read your questions and reply to you as quickly as we can.
However, for more complex questions about your own setup and how APAS® Cloud can potentially help your organization, we recommend scheduling a free data strategy call on our Contact page. We’ll have more time together in a meeting where we can share our screens for a better experience, and we’ll be able to answer your specific questions more accurately.
